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Apartment Inventory Management is a complete multi-listing service for licensed apartment locators and real estate agents. Our service, aimMLS includes every operating apartment in Houston with over 200 searchable filters. The value of the locating service is they improve performance and occupancy for apartment owners by using our sophisticated filtering tools to pre-qualify leads. A locator nurtures the lead by educating each client about the apartment market and then refers the client to a final list of pre-qualified apartments. The quality of each client is in direct relation to the accurate information a locator can obtain about your property, availability and pricing versus your competitors. aimMLS provides our locator members with real time availability, pricing and qualifications in over 200 fields of information on each property to improve the quality of traffic they send to our owner members.
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PROPERTY PROFILE
We started out in 2005 paying a call center like everyone else and the reports we got back were below satisfactory. We decided to abandon the call center by giving the system away for free to every apartment (even if you don't work with locators), create an easy one page online form that any onsite staff can update and then distribute the profile for free in three areas that can bring qualified prospects to your apartment. Apartment personnel are busy and they have to use answering services, so on average our call center had to call back 3 times to get someone on the phone. There were also a lot of errors because call center employees don't understand the business and they turn over constantly. Our most aggressive call center was only able to get 60% of the database updated in a 30 day period; the remaining 40% of apartments would never call back or answer a call.
Locators would do ANYTHING to be able to obtain real availability and pricing! They would LOVE to know exactly how many one bedroom apartments you have available and only send clients that are pre-qualified. A locator is only as good as the data he has access to and our system is the only one that allows a locator to search by the number of available units you enter. Typing availability or move in special into a box does not allow a locator to search by that information. If you're tired of receiving unqualified traffic from locators then use our free property profile to post your real availability and pricing to all apartment locators through your custom web address, not just our aimMLS Locator Member subscribers.
In this economy onsite staff has been reduced and resources are being stretched farther. Constant phone calls for availability and pricing are time consuming and disruptive. Leaving your custom web address on your outgoing voicemail message and adding a link to your free property profile on your website, will give locators AND individuals the information they need to pre-qualify. How much time could you get back each day or each week if you didn't have to return phone calls looking for a one bedroom when your one bedroom units are full?
With you in control your commission is always right, your move in special is always right and the units you have available are always right. No more disputes over what commission you're paying, no more prospects showing up looking for a two bedroom when you don't have one coming available for two months, no more prospects showing up with a criminal record that you won't consider. A locator is selling your property on your behalf to a third party. Ever played that game where you pass a whisper down the line and what is said at the end is completely different than what was said at the beginning? Data is the same way, the more people involved in reporting what's right the more incorrect it becomes. Correct information eliminates 95% of the unqualified traffic so our free property profile allows you to help locators sell your property successfully.
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